I received a note from a client in February. They were in the midst of a website redesign and needed help with fresh photography of their facility. So I packed my camera and paid a visit to the dealership while in town for a meeting.

Faulkner Volkswagen Mechanicsburg is a beautiful dealership that is blessed with an abundance of natural light. This made capturing the ID.4 a breeze. On short notice, the focus of this mini shoot was their facility. We’ll be back in the summer months to capture the true spirit of their business: the people who make up their team and serve their customers daily.

As an industry, Tier III automotive relies heavily on stock and manufacturer-provided imagery to represent the brand. While serviceable, the use of those assets represent a missed opportunity to show the customer what they will experience when they visit the business. And for businesses with the advantage of a remarkable facility, the decision to use custom imagery — as often as possible — is a surefire winner.